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Director, U.S. Patient Marketing – Neurology – Boston Biotech

Boston, Massachusetts

Director, U.S. Patient Marketing – Neurology

My client, a global, publicly traded, rare disease division of a larger pharma company, is based in Boston MA.  They combine groundbreaking science with a steadfast commitment to meeting the needs of patients living with severe, life-threatening, and often ultra-rare diseases. The company’s scientists are among the first in the world to unlock the therapeutic potential of inhibiting terminal complement, a group of that play an important role in the body’s immune response and can destroy healthy tissue in certain patients.  They are driven by the following values:  Find Answers, Change the World, and Create a Legacy.

 

This patient-centric organization offers a collaborative culture of like-minded individuals gathered around a common goal. Smart, driven, high-performing colleagues for you to partner with!  Some opportunities happen only once in a lifetime – like a job where you can make a real difference!

 

They have the best of both worlds at this organization…the autonomy to be the experts in the field that they are, but also the backing and resources of large pharma to support them.  They have a solid rare disease pipeline with 8-10 launches anticipated in the next couple of years!

 

Currently seeking a Director, U.S. Patient Marketing – Neurology.

 

YOU:

  • 7+ years of professional experience in a competitive market landscape(s)
  • 4+ years of diverse Commercial experience (marketing, sales training, operations)
  • Strong ability to learn and display scientific and business acumen
  • High level of interpersonal and collaboration skills in both 1:1 and team environments
  • Ability to travel 25%+ of time
  • Must be authorized to work in the US without sponsorship
  • Position based out of Boston – Looking at LOCAL CANDIDATES ONLY AT THIS TIME

The Director, U.S. Patient Marketing – Neurology, is a member of the commercial U.S. Neurology Marketing team and Neurology business unit. This position will play a critical role in collaborating to drive personal consumer engagement strategies and tactics, within an evolving competitive Neurology market.

 

RESPONSIBILITIES:

  • Driving the creation and implementation of the US marketing, personal consumer engagement strategy, tactics, within annual budget allocation
  • Leading development and execution of patient promotional marketing materials, and key message platforms, through promotional review committee approval, to support consumer personal engagement
  • Close collaboration with consumer digital marketing team members to align on consistent messaging strategy between personal engagement and media
  • Partnering with commercial partners such as Patient Services, Patient Education Managers, internal Patient Advocacy and external Patient Advocacy Organizations to conduct innovative market research, and needs assessments to help identify key drivers of growing patient engagement through direct patient interactions
  • Collaborating with Neurology marketing team partners, cross functional areas, and internal strategic partners to develop and pull through content to execution (i.e., Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access etc.)
  • Managing agency partners, project timelines, and budgets
  • Driving presentation content development for marketing, Neurology leadership, and Commercial meetings
  • Managing marketing communications via written and oral presentations to commercial and medical leadership and external customers

REQUIREMENTS:

  • Bachelor’s degree required; MBA a plus
  • 7+ years of professional experience in a competitive market landscape(s)
  • 4+ years of diverse Commercial experience (marketing, sales training, operations)
  • Strong ability to learn and display scientific and business acumen
  • High level of interpersonal and collaboration skills in both 1:1 and team environments
  • Verbal, written, and live presentation communication skills
  • Ability to work in a rapidly evolving and fast paced environment
  • Ability to travel 25%+ of time
  • Diverse commercial experience (i.e., field sales, operations, training) preferred
  • Rare disease/ Specialty /high-value biologics experience, preferred
  • Consumer marketing digital and personal engagement experience, as well as direct to consumer TV experience, preferred
  • Demonstrated project management skills, preferred

Recruiter Information

Sherri Kemp

sherri@parkwoodintl.com