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Associate Director, US HCP & Patient Marketing – Rare Disease

Boston, Massachusetts

Associate Director, US HCP & Patient Marketing – Rare Disease

My client, a global, publicly traded, rare disease division of a larger pharma company, is based in Boston MA.  They combine groundbreaking science with a steadfast commitment to meeting the needs of patients living with severe, life-threatening, and often ultra-rare diseases. The company’s scientists are among the first in the world to unlock the therapeutic potential of inhibiting terminal complement, a group of that play an important role in the body’s immune response and can destroy healthy tissue in certain patients.  They are driven by the following values:  Find Answers, Change the World, and Create a Legacy.

 

This patient-centric organization offers a collaborative culture of like-minded individuals gathered around a common goal. Smart, driven, high-performing colleagues for you to partner with!  Some opportunities happen only once in a lifetime – like a job where you can make a real difference!

 

They have the best of both worlds at this organization…the autonomy to be the experts in the field that they are, but also the backing and resources of large pharma to support them.  They have a solid rare disease pipeline with 8-10 launches anticipated in the next couple of years!

 

Currently seeking an Associate Director, US HCP & Patient Marketing – Rare Disease. This position will have an emphasis on Disease Awareness.

 

YOU:

  • 7+ years pharmaceutical industry experience
  • 3+ years of US focused HCP pharma marketing experience
  • Solid Disease Awareness / Disease State Education experience
  • Strong scientific/clinical acumen
  • Plusses: Omni-channel marketing, hospital experience, nephrology experience, POAs, National Sales meetings, rare disease or specialty products (strong plus)
  • Ability to travel up to 20% of time
  • Must be authorized to work in the US without sponsorship
  • Position based out of Boston office (In office up to 3 days/week, home up to 2 days/week)

The Associate Director, US HCP & Patient Marketing – Rare Disease is a member of the commercial US Marketing team. The position will play a critical role working with the Sr. Director, Marketing for the brand, to develop strategy and implement tactics to maximize disease awareness and brand potential.

 

RESPONSIBILITIES:

  • Leading HCP marketing tactical plan development, aligning to brand strategic plan, in collaboration with cross functional teams
  • Being a key partner on omni-channel tactical plan development & execution for HCP communications
  • Leading development of promotional materials to support execution of brand and disease messages to HCP
  • Cultivating strong collaborative relationships with cross functional partners including field sales, TLLs, training, Patient Services, Market Research, Business Ops, Promotional Review Committee, Medical, Regulatory, Legal, and Compliance
  • Collaborating with sales teams to identify best practices and uncover needs/ trends and build relationships to improve consistency of brand strategy execution
  • Developing and executing workshops at National POA, Regional Meetings, & ad hoc events
  • Tracking and monitoring key performance indicators
  • Strong budget management including ROI metric assessment

REQUIREMENTS:

  • Bachelor’s Degree required; Advanced degree, preferred (MS, PhD, or MBA)
  • 7+ years pharmaceutical industry experience
  • 3+ years of Commercial marketing or strategic marketing experience required; 5+ years of Commercial marketing, strategic marketing, or marketing leadership experience, preferred
  • Rare disease or specialty marketing experience preferred
  • Strong experience in Disease awareness, preferred
  • Strong ability to learn and display scientific and business acumen
  • Experience developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts
  • Experience and proven track record of developing and implementing impactful digital campaigns and initiatives
  • Experience in managing external agencies and/or vendors on a day-to-day basis and budget management
  • Experience in the hospital setting, nephrology and/or hematology, preferred
  • Diverse commercial experience, preferred (i.e., field sales, operations, global marketing)
  • Ability to travel up to 20% of time

Recruiter Information

Sherri Kemp

sherri@parkwoodintl.com