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Reference Number: SK-SPMMA
Location: Boston, Massachusetts, United States

Senior Product Manager

 

My client, a small global medical technology company at the forefront of pain management, tissue regeneration and wound healing is located in the Greater Boston area.  They are committed to delivering innovative medical solutions that help patients feel better faster, look and feel younger and remain active and help individuals all over the world return to life naturally. Their foundation of guiding values, combined with their entrepreneurial spirit, gives this company the ability and fortitude to generate innovative ideas and to grow their portfolio of successful products.

 

This company gives you the autonomy to do your best work, the employees are fiercely focused, flexible, and highly engaged in all aspects of the company. They set goals, both independently and collectively, and they achieve them through hard work, determination and cooperation.

 

They value their employees and their families, so they take good care of them by providing a robust benefits package. Additionally, they are committed to a wide range of services to promote employee health, wellness and personal growth.

 

I am currently seeking a Senior Product Manager for this client as they build out their commercial infrastructure in preparation of launching their first product themselves vs. partnering commercialization to others.  This product is a combination pharma and device product and is a potential blockbuster!  You will have the ability to work across multiple channels, as well as potential global responsibility.  The SPM will be the right hand to the Executive Director leading the charge in the commercial build-out, so you will have exposure to and will assist with more than the average SPM responsibilities at most companies.

 

YOU:

  • 5+ years US focused HCP pharma marketing experience
  • Smart go-getter who wants to have a seat at the table and help make strategic decisions on the company’s direction
  • Buy and bill experience a strong plus
  • Ability to hit the ground running
  • Recent launch experience is a plus
  • Pharma sales experience is a plus
  • MBA preferred, but not required
  • Must be authorized to work for any employer in the US without sponsorship

 

TITLE:   Senior Product Manager

LOCATION:  North-West Boston Suburb

REPORTS TO: Executive Director of Global Marketing            

 

The Senior Product Manager (SPM) will work directly with the Executive Director of Global Marketing to prepare the commercial organization for the launch of the product.   The SPM will lead the conceptualization, development, and tactical execution of promotional strategy for the launch of the product in the US.

 

The SPM will also have Global responsibilities to support the development of promotional materials for use outside of the US.  Responsibilities for the product brand include the analysis and incorporation of market research results, advisory board feedback, competitor activities, and current and future market events, such as new product launches.  The SPM will manage and direct the creative Agency of Record (AOR) staff to ensure that all promotional materials align to the overall brand strategy, are relevant and impactful, and are launched in a timely manner.  The SPM will ensure that the allocated budget is managed appropriately.  Additionally, the SPM will establish productive and fruitful working relationships with all internal and external stakeholders.  This is an excellent opportunity to play a key role in developing the organizations commercial capabilities while planning for and eventually launching the organizations first managed injectable.

 

RESPONSIBILITIES:

  • The Senior Product Manager will work closely with the Executive Director of Marketing to support the day-to-day tactical execution of the following projects for the launch of the product to ensure that the:
  • Payer Agency is hired & onboarded
  • Brand Agency is hired
  • Market Sizing & forecasting model is completed
  • Payer market landscape assessment is completed
  • Payer value proposition development & payer positioning is completed
  • 3PL RFPs selection process begins and meets all timeline key milestones so state licensing can begin
  • State licensing is initiated and meets all key milestones
  • Wholesaler Selection and Distribution Agreement process is initiated and HUB RFP process is initiated
  • Develop SOPs & services to address government pricing policies
  • Segment & Engage Specialty Pharmacies for distribution contracts
  • Payer & trade pre-launch materials completed
  • GTN, Business Impact, & ASP models completed & vetted
  • HUB Selection completed
  • Data Warehouse & master data management implementation completed
  • Business Intelligence & reporting implementation
  • HUB training initiated
  • Sales Force trained
  • Support the tactical execution of a Full Promotional Launch
  • The SPM will Collaborate with sales leadership to ensure that the development and implementation of programs, tools, and services incorporate field input, and are executed with consistency nationwide:
  • Conduct field visits as necessary to gain additional customer insights, as well as evaluate effectiveness of marketing programs, collateral, and services
  • Participate in brand Promotional, Scientific, Medical and Regulatory committee for all promotional materials
  • Monitor and/or establish performance metrics for all initiatives/tactics, maximize high ROI activities, and adjust the investment or the tactic itself for lower-performing initiatives. Collaborate with Market Research team and internal stakeholders to develop business intelligence activities and gather competitive intelligence as well feedback on programs
  • Track the impact of marketing strategies and on sales performance
  • Manages a variety of third party vendors, from concept to implementation on a large budget for projects that are considered business critical with a high amount of independence
  • Determine and approves cost, packing, production and distribution for promotional materials, web sites, campaigns and advertisements

REQUIREMENTS:

  • A. or B.S. required, MBA preferred
  • 5 years of proven successful marketing experience with a manufacturer in the pharmaceutical/biotech industry
  • Recent U.S. pharmaceutical/biotech marketing launch experience is a plus
  • Market Research experience
  • Buy & Bill experience preferred
  • Pharmaceutical/biotech industry sales experience is a plus
  • A proven track record in influencing without authority
  • Highly organized and process driven
  • Advanced working knowledge of PowerPoint and Excel