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Reference Number: SK-ADMRMA
Location: Massachusetts, United States

ASSOCIATE DIRECTOR COMMERCIAL INSIGHTS & ANALYTICS (Market Research) 

My client is a fast-growing pharmaceutical company located in the western suburbs of Boston, MA.  They are creating innovative therapies that help transform people’s lives, while playing an increasingly active role in the future of global health.  They strive to contribute to society through innovative application of science and medicine for the betterment of healthcare worldwide. 

Their culture is collaborative, very positive, high energy, enthusiastic people. It’s a culture where you can be noticed, advance, and make a difference, to the company, and to the patients they serve.  They are looking, not just for someone who can do the job today, but for someone who can grow to become one of their organization's future leaders.  If you are curious, passionate, and determined to make a difference, this could be the organization for you! 

I am currently seeking and Associate Director of Commercial Insights and Analytics to join this organization.  This is an individual contributor role, but with the potential to build your own team in the future.

YOU: 

  • 5-7 year’s pharmaceutical market research experience, across Primary & Secondary, Qual and Quant
  • Respiratory experience is a plus
  • Ability to be a strategic, pro-active partner to the brands
  • Strong analytical skills
  • Launch experience a plus
  • Ability and desire to roll up your sleeves and get your hands dirty
  • Must be willing to be office based in the Boston area
  • Must be authorized to work for any employer without sponsorship 

TITLE:  Associate Director Commercial Insights & Analytics

LOCATION:   Western Boston, MA Suburb

REPORTS TO:   Senior Director Commercial Analytics

DIRECT REPORTS:   Not initially; potential opportunity to build team in future

RELO: Yes

Summary of Responsibilities

The Associate Director of Market Insights will have primary responsibility for all aspects of market insights, competitive intelligence and secondary analysis for Respiratory franchise, including the identification of market research needs, and the design, execution and interpretation of market research studies and the analysis of syndicated, secondary market data for performance measurement and market understanding purposes. This also includes responsibility for aspects of intelligence collection, integration, analysis and communication in order to provide timely, actionable intelligence to company’s internal customers that influences the strategic business decision making of Brand Management and ensure that the evolving external environment is incorporated in strategy development and tactical interventions. 

Essential Functions

Have primary responsibility for all aspects of market research for Respiratory franchise, including the identification of market research needs, and the design, execution and interpretation of market research studies or the analysis of syndicated, secondary market data for performance measurement and market understanding purposes

  • Work directly with Marketing, Managed Markets, or Sales personnel in the development of product marketing strategies and tactics and will interact with extended brand team and Sr. Management to present analyses recommendations needed to guide high-level decisions affecting product positioning, product potential and/or marketing. Assure that all relevant information from other functions (e.g. Business Analytics, Forecasting, Business Intelligence, Controlling) has been integrated into analyses
  • Provide Brand, Sales and Managed Markets Management with actionable intelligence about the competitive environment, marketplace dynamics, customers, technological changes, political, economic, social dynamics and other external forces driving opportunities and threats that could impact our business. Ensure that the processes for determining that the Therapeutic Team’s key intelligence needs are developed and maintained 
  • Integrate Customer insights and Business Intelligence Results into Brand/Therapeutic/Customer Channel Business Plans. Work directly with Sales and Managed Markets leadership in the development of customer and commercial model strategies and tactics and interact with extended Therapeutic/Brand teams and Senior Management to present analyses and recommendations. Assure that all relevant information from other functions (e.g. Marketing, Forecasting, Marketing Research,) has been integrated into analyses
  • Lead (recruit, hire, coach, train, manage, develop and discipline) a staff of professionals in our core Competencies and Marketing Research knowledge and skills. Complete Career Planning and competency assessment to ensure the professional development of direct report members of the Marketing Research group (this is for the future, when you have the potential to build out a team)
  • Ensure that corporate standards of excellence and compliance are upheld
  • Share knowledge of research methodologies and high-quality vendors with other managers in the department
  • Establish Special Projects for Marketing Research to support the company’s changing process and execution needs. Participate in Special projects at the direction of management. 

REQUIREMENTS:

  • Bachelor’s degree required; Master’s preferred
  • 5 - 7 years’ pharmaceutical Market Research experience, Primary and Secondary, Qual and Quant
  • Significant working experience in all types of market research techniques, both qualitative and quantitative, including multivariate analytical techniques 
  • Strong planning and organizational skills
  • excellent analytical skills
  • Strong ability to communicate effectively with all levels of the organization (verbal, written and presentation skills)
  • Ability to work with other disciplines in an international environment
  • Experience with marketing research to optimize the launch of new products preferred
  • Strong interpersonal, managerial and leadership abilities
  • Confidential Data: All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.
  • Compliance: Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of company are carried out with the "best" industry practices and the highest ethical standards.
  • Mental/Physical Requirements: Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a computer for extended periods of time.