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Reference Number: SK-MADPMMA
Location: Boston, Massachusetts, United States

Manager/Associate Director, Patient Marketing:

 

My client, a fully integrated, global biopharmaceutical company located in a western Boston suburb, has a diversified commercial product portfolio and a substantial clinical pipeline of product candidates for chronic diseases in CNS.  

 

The company prides itself on having a distinctive and positive culture that embodies respect for all and an unwavering commitment to and passion for their work. The value that rose to the top repeatedly is teamwork. As the company describes it “collaboration is at our core. It’s how to achieve success and do the best work.”  They are incredibly patient-focused, hold themselves accountable, and have a healthy respect for work/life balance.

 

I am currently seeking a Manager/Associate Director, Patient Marketing for a launch product.

 

You:

  • Strong US focused pharma/biotech marketing experience
  • Experience in patient focused marketing
  • Collaborative, ability to work cross-functionally
  • Neurology experience is a plus
  • Launch experience is a plus

 

TITLE:  Manager/Associate Director, Marketing

LOCATION: Western Boston, MA Area

REPORTS TO: Director of Marketing                                              

RELO:  Yes

 

To achieve their goals for the successful launch of a new product, they are expanding the Commercial Team and adding a Manager / Associate Director of Marketing, with a focus on Patient/Consumer Marketing. This unique position offers an ambitious and experienced candidate the opportunity to significantly contribute to the launch of the product by developing and implementing critical commercial strategies.

 

RESPONSIBILITIES:

  • Team lead on patient insights, strategy and messaging
  • Work with market research to develop customer insights
  • Develop and implement a disease education program
  • Develop product messages, creative campaign, and core branded resources
  • Responsible for core content for digital patient/consumer marketing
  • Work with patient services and payer marketing team to support development of patient services and core resources to communicate program value (services brochure/ website)
  • Implement advisory board meetings
  • Collaborate patient advocacy teams to build relationships with key advocates
  • Support HCP marketing activities, including conference support, development of HCP marketing tactics, and speaker program development
  • Lead approval process for promotional materials
  • Plan and implement yearly programs and budget for patient marketing
  • Manage key vendor and agency relationships

 

REQUIREMENTS:

  • Bachelors degree in business/science, MBA preferred
  • A minimum of 3-8 years of experience in pharmaceutical product marketing combined with either new product planning, market research, sales, or sales training; Title commensurate with experience
  • Pharmaceutical product launch experience
  • Knowledge in the area of mental health and / or depression preferred
  • Understanding of the FDA promotional guidelines and approval process
  • Strategic thinker with the ability to forge focused business strategies with internal and external stakeholders
  • Significant analytic skills, able to clearly interpret and distill scientific, clinical and commercial information
  • Ability to effectively plan, prioritize, execute, follow up and anticipate problems
  • Ability to work across multiple functions (sales, finance, product development, public affairs, medical affairs)
  • Ability to anticipate challenges and defend positions with factual information
  • Ability to influence and gain consensus from peers and management
  • Strong writing and presentation skills
  • Understanding of industry code of conduct and ethics
  • Overnight travel ~10-15%