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Reference Number: N/A
Location: South Carolina, United States

Associate Director – Corporate Communications, Branding & Public Relations - SOUTH CAROLINA!

My client, a mission driven, socially conscious small pharmaceutical company located in South Carolina, is dedicated to serving the women’s healthcare needs of public health providers and their patients.

An emerging leader in the public health sector, they manage the supply needs of public health providers, ensuring customers receive affordable, reliable access to the products and services they need to care for patients.

 

This company is comprehensively managed in all facets of marketing (product development, pricing, promotion, positioning) through execution of a marketing plan that includes all promotional messaging and activities, product tactics, and revenue.  They manage the supply needs of their customers so they can focus on what they do best:  caring for patients.

 

This company’s team is committed to ensuring that the safety –net provider always has access to the mission-critical products they need to care for their patients.  They are committed to caring for those in need. This organization is very Team oriented, collaborative and supportive. 

 

I am currently seeking an Associate Director – Corporate Communications, Branding & Public Relations to join this company.  This is NOT a marketing role.  This is a role for people in Public Relations, Corporate Communications, Corporate Branding, not marketing or product communications.

This is a VERY UNIQUE opportunity for multiple reasons:  It’s in SOUTH CAROLINA!  Charleston is a top vacation destination!!! And the company has a different business model, their clients are public health providers. 

 

The ideal candidate will have the following:

  • 6+ years of experience in pharmaceutical/healthcare communications via roles in Public Relations, Corporate Communications or Corporate Branding/collateral, crisis and issues management required (healthcare agency experience supporting pharma clients is acceptable)
  • 4+ years of experience in developing strategies and creating content for and/or executing social media
  • Experience in women’s health, oral contraceptives, IUDs or emergency contraceptives a plus
  • Self-motivated, critical thinker, collaborative
  • Combination of strategic and tactical skills; ability to roll up your sleeves, get your hands dirty, and be in the trenches
  • Ability to thrive in a small company
  • Launch experience is a plus
  • Travel up to 20%
  • Must be authorized to work for any employer in the US without sponsorship

TITLE:  Associate Director - Corporate Communications, Branding & Public Relations

REPORTS TO: Head, Marketing & Communications

LOCATION: Charleston, South Carolina

RELO: Yes

 

RESPONSIBILITIES:

  • Lead Corporate Branding, Corporate Communications, Public Relations and Media, Social Media, Advocacy Alliance Programs and Employee Communications
  • Manage one part-time junior staff member
  • Lead the development of annual strategy and tactical execution for all public relations, social media and corporate branding programs to drive the business forward and achieve sales and financial goals
  • Partner with the Head of Marketing and Executive Team in the creation and execution of multi-channel communications that increases brand visibility of the company with key audiences including customers, potential talent, media, industry and potential investors
  • Manage the development and execution of employee communications, to include quarterly employee newsletter
  • Keep your fingers on the pulse of public health and contraceptive landscape to help forecast impact on company business, and drive innovative thinking to capitalize on marketplace opportunities
  • Develop content calendar and production plan that amplifies thought leadership and company news through earned media, sponsored posts, speaking engagements and social media
  • Proactively identify opportunities for building awareness of the company via Professional, Trade, Social and limited Direct-to-Consumer media channels
  • Develop and manage corporate branding, logos, branding guidelines, clear and compelling corporate messaging documents
  • Crisis preparedness: Identify potential issues and develop proactive communications strategies/crisis preparedness efforts. Manage communications around issues to protect individual brands, portfolio and company
  • Manage review/approval of communications/PR material - responsible for the approval process of communications and media materials; managing all final edits of materials after legal, medical, regulatory and executive review
  • Support External Corporate initiatives to engage colleagues and build support within the larger community which can include advocacy relations activities, events and or media opportunities
  • Serve as a key media contact; build and maintain relationships with key reporters and editors
  • Manage media monitoring
  • Manage assigned budget to create maximum promotional impact
  • Develop and mentor junior staff with clear expectations, coaching, training, performance appraisals, etc., providing personal growth opportunities as appropriate

REQUIREMENTS:

  • Minimum Bachelor’s Degree, preferably in English, Communications, Journalism, Public Relations, or related field
  • 6+ years of experience in pharmaceutical/healthcare communications, corporate branding/collateral, crisis and issues management (healthcare agency experience supporting pharma clients is acceptable)
  • 4+ years of experience in developing strategies and creating content for and/or executing social media
  • Demonstrated ability to direct and develop pharmaceutical/healthcare communications, corporate branding/collateral, crisis and issues management
  • Experience in strategic planning, development and execution of social media
  • Comfortable with executive-level interactions
  • Expertise in aligning communications initiatives to business goals
  • Ability to craft compelling positioning and messaging
  • Aptitude for easily transitioning from high-level strategic thinking to creative and detailed execution
  • Outstanding verbal and written communications skills, exceptional presentation and spokesperson presence
  • Must be a self-starter - have exceptional organization skills and be able to work independently and effectively manage multiple projects simultaneously in a fast-paced, rapidly evolving environment
  • Demonstrated decision-making and problem-solving capability and able to apply to both organization and business planning
  • Able to manage confidential and sensitive information appropriately
  • Must be proficient in MSWord, Excel and PowerPoint
  • Proficiency with CRM/email marketing automation platforms – Pardot experience a plus
  • Experience with a wide variety of communications tools including electronic media
  • Knowledge of and experience with compliance and regulatory standards/guidelines for the pharmaceutical industry
  • BIG PLUS: Experience in women’s health, oral contraceptives, IUDs or emergency contraceptives
  • Travel up to 20%