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Reference Number: SK- DMOHCPM
Location: New York, United States

My client, a small fully integrated biopharmaceutical company based in Westchester County, New York discovers, invents, develops, manufactures and commercializes medicines. They have an extensive solid pipeline, including multiple late stage development products, and are known for their scientific excellence. 

 

The company has an unwavering commitment to combining good science & good business.  They offer a culture that is high energy, collaborative and cohesive. This is an opportunity to join a select team that is already leading the way in the Pharmaceutical/Biotech industry.

 

If this sounds like the type of organization you would like to work for, keep reading. I am currently working on a Director, Marketing, Oncology – HCP Marketing for this client.  This is an opportunity to be part of a new team as they expand into the oncology space!  The ideal candidate for this role will have the following:                        

  • Strong (and current) US HCP Pharmaceutical marketing experience
  • 5+ years (current) oncology marketing experience
  • Must have client-side background
  • Launch experience is a plus
  • Desire to roll up your sleeves and get your hands dirty as very lean team
  • Biologics experience and/or buy and bill experience is a plus
  • Alliance/Partner experience is a plus
  • Must have good career progression with upward movement, high potential
  • Must be authorized to work for any employer in the US without sponsorship

 

TITLE:  Director, Marketing, Oncology – HCP Marketing

LOCATION:  Westchester County, New York                                               

REPORTS TO: Sr. Director of Oncology Marketing

RELO: Yes

 

The Director of Marketing Oncology is a member of the Oncology Commercial Team, with accountability in leading all HCP-targeted commercial activities in support of the launch and commercialization of assigned product in the US. In addition, this individual will provide strategic support on cross-functional direction and global commercialization launch and marketing strategy. This individual will report to the Senior Director, Oncology Marketing.

 

RESPONSIBILITIES:

  • Responsible for developing and executing the US HCP pre-launch unbranded campaign and tactics in conjunction with our alliance partner
  • Responsible for developing the US HCP product positioning, message platform, brand book and branded campaign in conjunction with our alliance partner
  • Develop HCP marketing strategy and tactical plans and provide oversight to ensure excellence in implementation
  • Responsible for the development of the POA, field training plan, national/regional sales meeting execution and field communications in collaboration with Sales/Sales training team
  • Provide strategic leadership to the cross functional team, as well as represent the marketing perspective on the Global Alliance marketing team
  • Analyze customer insights, monitor brand performance and competitive dynamics to inform marketing strategy and address customer needs
  • Develop and manage promotional and advertising spend across the different promotional channels and tactics
  • Lead the development/management of relationships with key HCP’s and professional stakeholders
  • Provide support to the development of the overall brand strategy, functional plans and budget

REQUIREMENTS:

  • Bachelor's Degree Required, MBA preferred
  • Minimum of 12 years biopharmaceutical experience with at least 10 years in Marketing
  • Minimum of 5 years’ experience with marketing of oncology drugs in US is required
  • Experience with US marketing and pre-approval planning of oncology drugs is required, preferably biologics (Buy & bill drugs)
  • Must demonstrate ability to lead strategically, drive performance, build alignment, inform, negotiate, and collaborate
  • Strong science background with deep knowledge of Oncology. Ability to understand, work with, and provide commercial input to all functions within the project team
  • Effective communication, both written and oral, at all times. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
  • Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
  • Strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
  • Must be able to conceptualize and articulate a vision for self and brand that energizes all functional areas and stakeholders
  • Proven team player with ability to navigate cross functionally
  • Strong analytical skills both quantitative and qualitative
  • Proven success within strategic alliances
  • Previous product/indication launch experience required
  • Demonstrated track record of commercial success in positions with progressive responsibilities