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Reference Number: SK - PMSPMNY - Digital
Location: New York, United States

Product Manager/Senior Product Manager - Digital:

 

My client, a small fully integrated biopharmaceutical company based in Westchester County, New York discovers, invents, develops, manufactures and commercializes medicines. They have an extensive solid pipeline, including multiple late stage development products, and are known for their scientific excellence. 

 

The company has an unwavering commitment to combining good science & good business.  They offer a culture that is high energy, collaborative and cohesive. This is an opportunity to join a select team that is already leading the way in the Pharmaceutical/Biotech industry.

 

If this sounds like the type of organization you would like to work for, keep reading. I am currently working on a Product Manager/Senior Product Manager - Digital role for this client. The ideal candidate for this role will have the following:                     

  • 7+ years pharmaceutical experience (client side or agency side)
  • Solid digital marketing experience, including website, CRM and disease awareness, digital media
  • Must have good understanding of pharma guidelines and regulations
  • Self-motivator with high level of accountability
  • Launch experience, biologics experience, alliance experience and understanding of codes are all pluses
  • Ability to work in an evolving and dynamic environment/flexibility
  • Must be willing to travel approximately 20-25% (including weekend travel as needed)
  • Authorized to work for any employer in the US without sponsorship

 

TITLE:  Product Manager/Senior Product Manager - Digital

LOCATION:  Westchester County, New York                                

REPORTS TO:  Director, Consumer Marketing Immunology

RELO: Yes

 

The Product Manager/Senior Product Manager – Digital’s main area of responsibility will be to develop, implement, and manage comprehensive Consumer Marketing platforms in support of education related to allergic diseases, as well as branded digital platforms, all of which will serve to educate the public about the disease, and/or drive demand for the product in very aggressive markets. This role will include: agency management, budget management, alliance management, cross functional alignment, patient education material development and launch, annual business and strategic plans for consumer message development and execution. This role will have responsibilities for these projects in the U.S. with consultation to ex-U.S. team members.

 

Critical to success in this role will be the individual’s ability to gain alignment among multiple internal and external stakeholders, therefore this person needs to immediately establish themselves as a collaborative, strategic partner.

 

RESPONSIBILITIES:

 

  • Strategic thinking and flawless execution of strategies, and management of tactics on time and budget
  • Subject-matter expertise/passion and intimate familiarity with multiple forms of digital channels, applications, search, customer experience and digital marketing initiatives
  • Ability to effectively communicate sound strategy/recommendations to inspire all levels of the organization
  • Robust analytical thinking: identify, track and measure KPI’s for strategy/campaign. Create integrated dashboards and extract key insights for optimization of tactics
  • Management and delivery of timely reporting (ad hoc and predefined)
  • Quick learning curve to create innovative, customer-centric business solutions by applying deep understanding of patient experience, and the latest trends in digital communication channels and integrated marketing trends to a strategic framework
  • Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment; comfortable with uncertainty, high expectations and working with limited supervision. Comfortable working across functional areas (ex. Regulatory, Operations, IT, etc.) and across an alliance
  • The initial focus for this role will be more weighted in the U.S. market, but the role will adequately support ex-U.S. consumer initiatives

 

REQUIREMENTS:


  • Bachelor's Degree, MBA preferred
  • 7+ years of "progressive" industry/relevant professional experience; 3+ years of pharmaceutical/biotech marketing, product management, or related experience
  • Demonstrated experience in digital marketing of pharmaceutical products preferred
  • The ideal candidate must have a minimum 5+ years of digital market experience, with 3+ years in pharmaceutical patient marketing preferred
  • Demonstrated patient marketing competencies in the pharmaceutical/biotech areas
  • Prior launch experience strongly preferred
  • Strong interpersonal & presentation skills required
  • Ability to deal with all levels of the organization
  • Alliance experience a plus
  • Ability to develop optimal patient support programs and digital platforms.
  • Ability to create and implement patient CRM stream
  • Ability to leverage media planning efforts to ensure proper mix and optimization (media includes digital, social, mobile and general awareness print)
  • Demonstrated competency in agency management and budget management
  • Ability to develop a plan for and implement SEO/SEM so that we increase the disease and the brand awareness and relevance to the right audiences
  • Deep understanding of multi-channel communication trends with an expertise in database and digital marketing
  • Demonstrated ability to work effectively and efficiently with team members and across departments to insure consistency and collaboration in strategy development and implementation of programs
  • Ability to partner and lead cross functional and cross alliance meetings and projects
  • Comprehensive understanding of the legal and regulatory issues impacting product management in pharmaceutical marketing
  • Strong and broad analytical skillset and critical thinking for site/campaign optimization, measurement and analysis of multichannel and integrated marketing campaigns
  • Must be willing to travel 25-30% (including weekend travel as needed)