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Reference Number: SK-DHCPMMA
Location: Boston, Massachusetts, United States

Director of HCP Marketing:

 

My client, located in the Boston, MA area, is a start-up, publicly traded, specialty pharmaceutical company focused on the development and commercialization of locally delivered, and novel pain therapies.  As a lean specialty pharmaceutical team, their goal is to cost effectively develop and commercialize novel therapies that will provide safe, substantial and sustained pain relief to suffers of musculoskeletal disease.

 

This company’s culture is amazing - very entrepreneurial, with a highly intelligent group of people. The leadership is incredibly approachable, and your successes are celebrated.  As they continue their growth during this critical period, they are expanding the commercial team and looking for a strategic and dynamic team player.

 

This is an exciting time to join the company as the Director HCP Marketing!  The company doubled in size in 2016, and is slated to double again in 2017.  A fall PDUFA date is fast approaching, with an anticipated launch of the company’s first product prior to year-end!

 

The ideal candidate for this role:

 

  • Strong US focused HCP marketing experience
  • Prior people management experience
  • Launch experience strongly preferred
  • Prior pharma sales experience a plus
  • Experience in buy and bill a plus
  • Experience in pain or injectibles a plus
  • Ability (and desire) to roll up your sleeves and get your hands dirty in a start-up environment
  • Willingness to relocate to the Boston area (lump sum relo provided)

 

TITLE:                Director HCP Marketing

REPORTS TO:   VP Marketing

LOCATION:       Boston, MA area  

RELO:                Yes (lump sum)

 

As my client continues their growth during this critical period, they are looking for a strategic and dynamic Director-level leader to join the Marketing team and focus on developing and executing their brand strategy with physicians and other stakeholders in HCP accounts. This role will need to work closely with all Commercial stakeholders inside the company (e.g., Sales, Market Access, Training, Market Research, Patient Marketing, Medical Affairs) and develop strong relationships with their customers. This position offers an extraordinary opportunity to play a lead role on a launch brand team. This person will be critical in articulating their strategy and ensuring that it is executed through an integrated and aligned set of commercial offerings. This position will report to the VP, Marketing and offers an opportunity to be part of the creation of a world-class commercial organization.

 

RESPONSIBILITIES:

 

  • Drive ongoing development of the overarching brand strategy for the osteoarthritis product, aligning the efforts of the broad cross functional team which will support the brand. Articulate company’s understanding of the current market and customer, the brand strategy, and the plan for all tactics and execution to accomplish clear brand objectives
  • Ensure that all physician-facing and account-facing materials and initiatives are consistent with brand strategy and objectives and serve the needs of customers in a seamless, cross-functional manner. Align with Commercial team and Medical colleagues as appropriate
  • Build a powerful and enduring brand for the product through insightful branding and messaging for physician customers
  • Drive physician-focused marketing initiatives to prepare for launch and to ensure achievement of product trial, use and revenue goals in the launch period and beyond
  • Partner closely with Sales leadership and Sales Training to develop highly effective training content and learning curriculum that brings the strategy and materials to life for the customers.
  • For the post-launch period, develop mechanisms to seek and digest market/customer/sales rep feedback and metrics and nimbly chart the strategy to put those learnings into action (e.g., “stay the course” versus “course correct as needed”)
  • Devise and oversee market research and intelligence needs and work closely with colleagues to implement initiatives which maintain a detailed understanding of all relevant customer needs
  • Develop and leverage strong relationships with key opinion leaders, numerous physician customers and other field stakeholders
  • Represent the company at industry conferences, meetings and trade shows to build market awareness and educate customers
  • Closely monitor market activities and develop and implement strategies to proactively seize key opportunities and meet challenges
  • Create, monitor, and report on all relevant metrics of marketing initiatives
  • Be a “player-coach”; also manage members of the marketing team to accomplish goals above

REQUIREMENTS:

 

  • A./B.S. required, MBA or other advanced degree preferred
  • Minimum 10 years of experience in the pharmaceutical industry
  • Strong US focused experience marketing a pharma product, setting brand strategy and messaging the nuances of a data-based clinical sell is a must
  • Launch experience (preparing and executing post-approval) required
  • Pharma Sales experience would be strongly preferred
  • Previous experience in osteoarthritis or pain would be helpful, as would experience with specialty injectables/“buy-and-bill” models
  • Strong leadership skills with the ability to champion the brand and align internal cross-functional stakeholders and achieve results through collaboration
  • Excellent written and oral communications skills
  • Ability to develop and implement tactical executions that have high impact (e.g., marketing materials, special programs, etc.)
  • Ability to clearly and effectively communicate strategy and ideas, both verbally and written, across sales, marketing, matrix partners as well as external advocate community
  • Strong analytical and interpersonal skills, proven track record of effectively and efficiently driving performance, strong ability to build alignment and collaborative working relationships, proven project management experience, demonstrated success in managing multiple priorities, knowledge and experience in navigating the MLR approval process
  • Strong sense of professionalism, accountability, and urgency
  • Ability and desire to roll up your sleeves and get your hands dirty
  • Reliable and responsible management of budgets and expenses
  • Last but not least, experience managing a team of capable professionals, delivering performance along with personal growth